To celebrate the bold confidence that Jo+Jax always seeks to provide their audience, we created a "Be Bold" campaign, using a oversized graphic print that captured this spirit, leveraging branded elements and tailored messaging to accentuate these inherent qualities and characteristics.  

The graphic print was applied to a limited edition leggings used in print and digital ads, as well as on product giveaway boxes handed off to key influencers who shared through social media that engaged with existing and new users resulting in double-digit engagement.